One Of The Top Retail Broker Since 1979

Founded by Al Blackburn, Southern Professionals began with a simple mission: build lasting relationships, deliver exceptional service, and help manufacturers grow their business in the value retail channel. What started as a regional brokerage calling on drug and food chains across the Southeast has grown into one of the industry’s most trusted retail brokerage partners.

Over the decades, Southern Professionals and its partners have helped generate more than $100 billion in retail sales for the brands they represent—an achievement built through strategic execution, strong retailer relationships, and an unwavering commitment to client success.

Today, the company is led by Bert Blackburn, who assumed leadership in 2009 and continues to build on the foundation his father established. Under Bert’s leadership, Southern Professionals has expanded its capabilities, strengthened its national reach, and evolved into a modern, full-service brokerage built for today’s retail landscape.

Alongside Bert, key partners Hayes Wade and Waylon Smith have played an instrumental role in the company’s continued growth and success. Together, they have helped shape Southern Professionals into the strategic, data-driven, and relationship-focused organization it is today.